BIGBANG's "BiiiG" Turns a 20th Anniversary Into a Live Business Model
BIGBANG's "BiiiG" Turns a 20th Anniversary Into a Live Business Model Photo: Always Be Pretty / Wikimedia Commons (CC BY 4.0) On August 19, 2026 — exactly twenty years after their debut on the same date in 2006 — BIGBANG released "BiiiG," their first new group song in four years and four months, since "Still Life" in April 2022. Per YG Entertainment, all three members — G-Dragon, Taeyang, and Daesung — participated across the entire project, from music production to visual direction and marketing strategy, with G-Dragon co-writing and co-composing the track. The release itself is only half of the business. The group simultaneously launched its "XX: Cosmos" world tour, opening with three nights at Goyang Stadium from August 21 to 23 and scheduled for 33 performances across 19 cities spanning Asia, North America, Europe, and Oceania. A 20th-anniversary campaign also spread across Seoul: a listening party at Yeouido Hangang Park, exhibiti...